Expertly Checklist: Preparing your beauty business for wedding bookings

Beauty professional wedding makeup
2022-02-04

After two years it's finally wedding season again!

Whether you're a seasoned vet in the beauty business or completely new to wedding beauty bookings, our best practices checklist will help ensure that you excel at beauty for brides.

  • Make sure your listing is up-to-date and looking good on the following directories for brides to find you: Hitched, Bridal Stylists and Expertly's Beauty Directory. These lists are very popular among brides and their event planners, and so a great way for them to find and easily get in touch with you (get a comprehensive list of these directories in the UK here).
  • Create a couple of pricing packages specifically for weddings. Be sure your primary package includes at least the wedding day and the full trial 1-3 months before the wedding date. If you can, offer options of more comprehensive packages for brides who want to book you for the whole weekend - e.g. rehearsal dinners and welcome parties. Decide exactly what you can offer outside of the bride's hair and makeup, such as renting/selling hair accessories, skin and pampering treatments, services for the rest of the bridal party, and so on. If you do all this thinking in advance, you make it much easier for the bride to say ‘yes' to you.
  • Beyond keeping your Instagram up to date with photos of your work, consider posting images of your work and other inspiration on a Pinterest board focused on wedding looks. That way, brides can discover you through Pinterest, a very common platform for wedding planning. You can also send this board to brides who get in touch with you so they can also get a flavour for your style to find the right match. Finally, when a bride decides to work with you, have her ‘like' her favourite images on your board, or create a dedicated board for her, so you both can be clearly aligned on what she wants for her special day.
  • Get to know some popular venues and vendors near you. Wedding services are often booked through word-of-mouth referrals, so getting to know your local venues, florists, caterers, bakers, or planners can be a great source for new clients. Or, if you only focus on hair or makeup but not both, find another beauty pro counterpart who you can team up with to offer the full experience, or mutually exchange client referrals. You can find these mobile beauty pros on the directories listed above.
  • Be responsive and communicative. Brides have a lot to deal with, so being able to reach you easily and quickly will make all the difference for getting the client and receiving a glowing review at the end. We recommend moving from email onto WhatsApp and text so the bride feels like she can easily ping you with questions. After the trial, be sure to follow up with the beauty products you used that day - through Expertly of course - to keep track of everything and provide that extra level of service.

If you're a bride, and looking for the perfect hair and makeup for your wedding, here is a list of some of our favourite bridal beauty specialists.

We hope these tips help you to grow your beauty business with weddings!